We are Aimforthemoon

Aimforthemoon is a startup studio, a company that creates companies – connecting and evolving a generation of entrepreneurs & corporate innovators.

We’ve created a community in which we unite and strengthen the best of both worlds. The versatility and execution power of entrepreneurs – and the power and resources of mature companies. Together we create new products and services, building teams and growing them as independent, purpose-driven organizations.



Craving more impact


We, as seasoned, ambitious entrepreneurs, know how to start a business. However, our experience has shown us our weaknesses. Lack of financial resources, track record, network and specialized know-how, can make it difficult to succeed let alone to scale. “If you want to go fast, go alone, if you want to go far, go together”. Does this appeal to you?

Big companies


Longing for execution power


Existing, mature companies do not necessarily have the capacity or skills to compete with disruptive startups who are taking market share and radically changing traditional forms of engagement. We work with mature companies who recognize this urgency and are open to exploring new forms of external innovation: to create new startups to achieve strategic growth by combining the benefits of an entrepreneurial approach with the scalability of a mature company.

What we do

What we do

We connect entrepreneurs and corporate innovators, and together we create new products and services, building teams to grow them as independent, purpose-driven companies.

Our portfolio

Startups we co-founded with our community of entrepreneurs & corporate partners:
nlgroeit (with Ministry of Economic Affairs & Chamber of Commerce), Pension advisor (with Independer), Thormas (with ERIKS), Mooie Boules (with Heineken, Grolsch & Vrumona), Trexcar (confidential), Databrew (with Microsoft), 360 Datasense (with Kirkman Company), Moonshot Stories (with Chivas Regal & Rabobank), The Venture NL (with Chivas Regal), Experience (with Aimforthemoon), Skylab (with Vlerick Business School), Energy Comparison Platform (with Independer), Nationale Groeimasterclass (with nlgroeit), Abbot Kinney’s (community), Tosti Creative (community), NLevator (with Ministry of Economic Affairs), Voiila (confidential), Lean Startup Machine Amsterdam (with LSM Global), No Guts No Story, Kickstartup (with multiple partners), The Green Village (with TU Delft), TWO-O (community), Social Dining (with RTL Ventures), and many more.

Other corporate partners we work with:
PostNL, Volksbank, Booking.com, SHV, Robeco, eBay, Siemens, ABN Amro, DSM, Emesa, RDC, Stage Entertainment, Nationale Nederlanden, Pernod Ricard, and many more.

Journey to the moon

Our journey to the moon

Aimforthemoon was founded in Amsterdam in early 2013. At that time, looking at entrepreneurship and corporate innovation, we experienced that so often, energy and talent was wasted by doing things inefficiently.

Now we’ve grown into a startup studio connecting a community of like-minded, passionate and entrepreneurial people. Our startup founders, corporate innovators and execution partners know that to create is to collaborate.

Our ambition is to grow into a global culture and leave our mark. We aim to operate across the globe as a company without borders and with deeply rooted values.